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Attorney-at-Law Michael Horak, graduate engineer (Electrical Engineering), LL.M. (European Law)  | Julia Ziegeler, Attorney-at-law  | Attorney Umberg, LL.M., M.A.  | Lisa Schwerdt, Attorney-at-law  | Ansgar Kluge, Attorney-at-law  | Andree Eckhard, Patent Attorney  | Katharina Gitmann, Lawyer  | Karoline Behrend, Lawyer  | Johanna Müller, Patent Attorney

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Georgstr. 48 · 30159 Hannover · Germany
Fon +49.511.357356.0 · Fax +49.511.357356.29
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horak.
Lawyers Hannover (Main Office)
Georgstr. 48
30159 Hannover
Germany

Tel +49.511/357356-0
Fax +49.511/357356-29
hannover@iprecht.de

 

horak.
Lawyers Munich
Landshuter Allee 8-10
80637 Munich
Germany

Tel.: +49.89.2500790-50
Fax: +49.89.2500790-59
munich@iprecht.de

 

horak.
Lawyers Vienna
Trauttmansdorffgasse 8
1130 Vienna
Austria

Tel.: +43.1.8761517
Fax: +49.511.357356-29
vienna@iprecht.de

 

The judgement of the German Supreme Court – Docket No.: I ZR 187/97 – the judgement of the Regional Appeal Court in Duesseldorf of 8th October 1998 – “Mobile phone for EUR 0.00”

1. An offer presented in an advertisement to buy a mobile telephone for free or almost for free when a mobile phone contract is concluded does not constitute a free gift offer.

2. Such an eye-catching advertisement does not constitute an infringement of competition law under § 1 of the Unfair Competition Act in the form of excessive baiting.

3. Such an advertisement, however, is misleading and violates the Price Indication Regulation, if the costs ensuing for the consumer due to the conclusion of the mobile phone contract are not made clear to him. This means that the indication of costs related to network access must be placed in an area of the advertisement well visible for the customer. Furthermore, price indication must be legible and complete.

© 1998-2017 IP Attorney at law Michael Horak, LL.M, Certified IP Law Specialist

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